Blog Topic
Event Marketing
Event Marketing
Four Metrics to Use When Determining Your Marketing Event Experience Score
Did you know that event marketing can also be ‘graded’ with a score?
Event Marketing
In-Person Event Marketing: The 3 Metrics Every Executive Needs to Track
Every event marketing team worth their salt is chomping at the bit to get back out on the road and connect with customers, prospects, and partners in person.
Event Marketing
Demand Generation Planning Strategy to Engage Customers, Prospects, and Partners
For too long, marketing events stood alone outside of a larger demand generation strategy for most marketing teams. It’s been challenging to translate big-picture event items into a cohesive marketing strategy – until now.
Event Marketing
Your Pre- & Post-Event Marketing Data Template
Here is your event marketing data template for both pre and post-event data gathering
Event Marketing
Everything You Need to Know about Hybrid Marketing Events
Are hybrid marketing events right for your organization? What does it take to pull off a successful hybrid marketing event?
Event Marketing
Is Your Event Marketing Planning Strategy ROI-Driven?
When developing your next strategic event marketing plan, keep these questions in mind to make your plan the most ROI-driven yet.
Event Marketing
The Most Important Tools in Your Event Marketing Data Toolbox
Here is a comprehensive checklist of data tools for your event marketing team's toolbox.
Event Marketing
Is Your Sales Team Capitalizing on Event Marketing Data?
Here are a few ways your sales team can capitalize on event marketing data.
Event Marketing
How to Decide Which Marketing Events to Sponsor or Exhibit
There is one big part of any marketing event that requires signifi can't planning and focus: budget.
Event Marketing
Budgeting For Virtual Marketing Events: Your Checklist To Success
There is one big part of any marketing event that requires signifi can't planning and focus: budget.
Event Marketing
Presenting Event Marketing ROI To Executives
Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.
Event Marketing
Determining What Total Event Value Means to Your Company: 5 Factors to Consider
As any event marketer can tell you, no two events are created equal.
Event Marketing
6 Pre- & Post-Mortem Event Marketing Data Considerations
While event marketers have always been on the more creative, outgoing side, there is no doubt that data informs every single decision that is made.
Event Marketing
In-Person and Virtual Marketing Events: What to Expect in 2021 And Beyond
While most event marketing leaders pride themselves on being creative, flexible, and able to tackle any roadblock, the last year tested the limits for many.
Event Marketing
Conference booth activation strategies to increase event marketing ROI
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
Event Marketing
How to evaluate conferences as a potential sponsor
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
Event Marketing
The best event marketing at Dreamforce 2017
Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.