Blog Topic
Event Metrics & Data
Event Metrics & Data
Should Your Marketing Team Use NPS to Measure Event Engagement?
This is why some event marketing teams are turning to the tried-and-true metric of NPS to capture and measure event engagement.
Event Metrics & Data
Yes, you can measure event ROI
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
Event Metrics & Data
To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider
Ahh, the age-old question plagued many an event marketer’s mind
Event Metrics & Data
Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know
With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.
Event Metrics & Data
6 Key Metrics Event Marketing Teams Need to Track for Virtual Events
As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.