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The Circa Blog
On event planning tech trends, insights, and interviews
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Back to the Basics of Event Marketing ROI: What Do Event Marketers Need to Know?
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
Are you measuring event ROI? You should be.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
How Can Event Marketers Get Started with Tracking Event ROI?
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
The Building Blocks of Hosting a Successful Virtual Marketing Event
Here is everything you need to know about getting up and running with your next virtual marketing event
To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider
Ahh, the age-old question plagued many an event marketer’s mind