Resources & Community
The Circa Blog
On event planning tech trends, insights, and interviews
The Ultimate Guide to Event Marketing ROI – 6 Steps to Success
When planning and executing any event, you need to make sure the ROI is worth the investment. So, how do you measure the real return on investment for your event?
How to Decide Which Marketing Events to Sponsor or Exhibit
There is one big part of any marketing event that requires signifi can't planning and focus: budget.
Budgeting For Virtual Marketing Events: Your Checklist To Success
There is one big part of any marketing event that requires signifi can't planning and focus: budget.
Presenting Event Marketing ROI To Executives
Your team can effectively present event marketing ROI to executives, ensure they understand the bottom line of what these metrics are saying, and set the stage for ongoing success.
Determining What Total Event Value Means to Your Company: 5 Factors to Consider
As any event marketer can tell you, no two events are created equal.
6 Pre- & Post-Mortem Event Marketing Data Considerations
While event marketers have always been on the more creative, outgoing side, there is no doubt that data informs every single decision that is made.
The Complete Post-Event Checklist to Determine Event Success
Download our checklist, The Complete Post-Mortem Checklist to Determine Event Success for some steps you can take to define event success.
In-Person and Virtual Marketing Events: What to Expect in 2021 And Beyond
While most event marketing leaders pride themselves on being creative, flexible, and able to tackle any roadblock, the last year tested the limits for many.
Marketing Budget Considerations for Virtual Events
A comprehensive list of budget considerations to take into account when planning your next virtual event.
7 essential steps to planning effective trade show exhibits
Exhibiting at trade shows can be a "black box" for big budget dollars or the most effective channel in your company's marketing plan.