Resources & Community
The Circa Blog
On event planning tech trends, insights, and interviews
Yes, you can measure event ROI
Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.
The hardest part of tracking event ROI? Data capture.
Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.
The best event marketing at Dreamforce 2017
Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.
The best event marketing at CES 2018
CES proved again in 2018 why it's the world's leading technology exhibition. A world unto itself, with nearly 4,000 exhibitors. How did the best stand out?
Should you hire an events management company?
Event management companies can be a huge advantage or a risky use of your time and event budgets. Consider these costs and benefits vs. hiring in-house.
Our ROI from ExhibitorLive 2019
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
How to use Slack for virtual events
The second post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, a virtual conference on adapting to the Coronavirus challenge.
How to run a virtual event on Zoom
The wrap-up post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, an engaging virtual conference.
How to plan a successful virtual event
The first post in a series on how we produced Reboot 2020, a virtual conference on Slack and Zoom, in response to the Coronavirus pandemic.
How to evaluate conferences as a potential sponsor
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.