Resources & Community
The Circa Blog
On event planning tech trends, insights, and interviews
7 Dreamforce Sponsors share their event strategy
We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.
Conference booth activation strategies to increase event marketing ROI
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
Field marketing vs. Corporate events... what's the difference?
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
How to evaluate conferences as a potential sponsor
Be sure you ask these 5 questions before committing to an event sponsorship. Every event has its quirks, but with these X-ray tips, you'll see right through the fluff to the true value for your marketing campaigns.
How to plan a successful virtual event
The first post in a series on how we produced Reboot 2020, a virtual conference on Slack and Zoom, in response to the Coronavirus pandemic.
How to run a virtual event on Zoom
The wrap-up post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, an engaging virtual conference.
How to use Slack for virtual events
The second post in a series on how we used Slack, Zoom and EventGeek to run Reboot 2020, a virtual conference on adapting to the Coronavirus challenge.
Our ROI from ExhibitorLive 2019
A pink elephant, 200 pairs of socks and all our data as a first-time exhibitor at the big trade show
Should you hire an events management company?
Event management companies can be a huge advantage or a risky use of your time and event budgets. Consider these costs and benefits vs. hiring in-house.
The best event marketing at CES 2018
CES proved again in 2018 why it's the world's leading technology exhibition. A world unto itself, with nearly 4,000 exhibitors. How did the best stand out?