Resources & Community
The Circa Blog
On event planning tech trends, insights, and interviews
Field marketing vs. Corporate events... what's the difference?
Field marketing is a completely separate, and vital, function in the marketing department. As such, field marketers need a singular, focused platform to deliver the best results.
Conference booth activation strategies to increase event marketing ROI
Planning an effective field marketing strategy can be overwhelming for even the savviest marketers. What events should you attend? What prospects will be there? How much of your businesses’ resources should you invest in a singular event? And most importantly...will it even be worth it?
7 Dreamforce Sponsors share their event strategy
We interviewed 7 Dreamforce sponsors to learn how they plan for the biggest b2b event of the year. Learn how they prep for Dreamforce all year round.
7 essential steps to planning effective trade show exhibits
Exhibiting at trade shows can be a "black box" for big budget dollars or the most effective channel in your company's marketing plan.
To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider
Ahh, the age-old question plagued many an event marketer’s mind
The Building Blocks of Hosting a Successful Virtual Marketing Event
Here is everything you need to know about getting up and running with your next virtual marketing event
How Can Event Marketers Get Started with Tracking Event ROI?
Whether or not your team has scaled this back (or increased to accommodate more virtual events), tracking ROI for marketing events is critical for long-term, strategic marketing success.
Are you measuring event ROI? You should be.
With the right tools and a bit of planning, corporate event ROI is measurable and something every CMO should be flexing.
Back to the Basics of Event Marketing ROI: What Do Event Marketers Need to Know?
No two events are created equal, but high-functioning event marketing teams should be able to easily gauge event marketing ROI from one event to the next regardless of format.
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