Resources & Community

The Circa Blog

On event planning tech trends, insights, and interviews

The best event marketing at Dreamforce 2017

The best event marketing at Dreamforce 2017

Dreamforce featured over 400 sponsors and exhibitors. How did the best event marketers stand-out? We interviewed the stand-out sponsors to learn their secrets to success.

The hardest part of tracking event ROI? Data capture.

The hardest part of tracking event ROI? Data capture.

Don't let poor data capture sabotage your ability to track event ROI. Take these simple steps to ensure you have the data you need to measure ROI *after* the event. There's a simple formula anyone can follow.

Yes, you can measure event ROI

Yes, you can measure event ROI

Rather than settling for "getting your name out there," corporate event ROI is measurable with some planning ahead and follow-through.

Which trade show exhibitor software is right for you?

Which trade show exhibitor software is right for you?

Looking for a little extra help? Here's everything you need to know about trade show exhibitor software.

6 Key Metrics Event Marketing Teams Need to Track for Virtual Events

6 Key Metrics Event Marketing Teams Need to Track for Virtual Events

As event marketers have shifted to virtual-first events, the approach to event marketing metrics has also had to shift.

Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

Event Marketing: The 3 Metrics Every Marketing Leader Needs to Know

With so many data points available it can be hard to determine which event marketing metrics are most important. However, there are 3 key metrics that marketing leaders can use to get a clear picture of event success.

We are a “Contender” for B2B Marketing Events Management Solutions

We are a “Contender” for B2B Marketing Events Management Solutions

Circa received the highest possible scores for category vision and execution roadmap in the strategy category.

Circa Update: Calendar Integration & RSVP Status

Circa Update: Calendar Integration & RSVP Status

We’re excited to launch an update to Circa’s calendar integration that allows Admins to connect their calendars to the entire company.

Circa Update: Zapier Integration Now Live

Circa Update: Zapier Integration Now Live

Circa is very happy to announce that we have joined over 3,000 apps on Zapier!

Circa Update: Dashboard Update & Saved Views

Circa Update: Dashboard Update & Saved Views

This update includes customizable views that you can save so different team members can have quick access to the event details they need for their role at the company.